Where We Soared - Tissot

Where We Soared - Tissot

Smirnoff    |    Swatch    |    Volvo    |     Tissot Watches

 

Tissot watches are all about “wheels.” The brand is the official timekeeper of MotoGP racing, UCI Cycling, and other “wheeled” events throughout the world. But in the US, it was “just another esoteric Swiss brand.” “Wheels up,” I said and created a pioneering alignment with NASCAR, matching 

the brands’ DNA. Now, merely slapping a brand logo on a fill-in-the-blank promotion is not brand alignment; it’s a wish—a goal without a plan. Becoming the first official timekeeper for NASCAR is true status. And the results? A 57% increase in sales in the first year.